First tip: Keep a list of tips
I have a notebook where I jot down to-do lists as well as helpful things I read on the Internet. This is a great place to re-visit as you work on incorporating new techniques into your business strategy.
Second tip: Display testimonials
People love seeing products in action. People also love reading reviews. Most people are much more likely to buy a product that has been recommended to them, therefore testimonials provide a psychological influence. This is especially important for someone like me who makes a collectible product. Also it's super fun! How is it fun you ask? Well there are lots of BeBe Babies reviews which you can find on Etsy here, but I thought it would be a lot more fun for me and my customers if they had a place to share their BeBe Babies.
Hence the BeBe Babies and Friends Fan Club is born!
You can find the fan club on Flickr here. You need to have a yahoo account and sign up for Flickr to become a member.
Third tip: Limit Availability
The idea here is people are more likely to buy on impulse, or make a buying decision quickly, when they feel that they might miss out on the chance to own something special. This is especially true for collectible dolls, where many artists create limited editions and one of a kinds. This has always been a struggle for me because although I make one of a kind dolls, I don't seem to inspire quite the frenzy to snap them up as I would like. So in conjunction with the fan club I am planning to offer exclusive deals, giveaways, and one of a kind doll series to my fan club members before they are available to the public. This will obviously take a lot of planning and organization, which I am hoping I'm up for.
The exciting news!!!! The first special giveaway starts now.
-The first 10 people to join the new BeBe Babies Fan Club and post a fan photo will receive a FREE BeBe Baby miniature bunny. The next 10 people to join and post a photo will receive a handmade BeBe Baby felt magnet. This only applies for BeBe Baby customers as obviously you need a BeBe doll in order to post a fan photo, however all BeBe fans are welcome to join as there will be many future giveaways and first priority on new BeBe dolls for fan club members.